No. 001 · Launching mid-2026

Skin in
the Game

A newsletter on skincare — buying guides, ingredient breakdowns, and SA retail intelligence. Data-grounded. No brand marketing. No guesswork.

◆ First issue · Mid 2026

A Buttondown newsletter on SA skincare — data-backed, honest, and free. Subscribe to get the first issue.

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Coming up

01
Buying Guide

The 8 best moisturisers for oily skin under R300 in SA

We pulled 400+ reviews from people with oily skin and surfaced the products that consistently top the charts — all locally available, all under R300.

Coming soon
02
Data

We tracked 200 skincare products across SA retailers. Here's what we found.

The same CeraVe Moisturising Cream: R189 at Takealot, R249 at Woolworths. Across our tracker, the average spread between cheapest and most expensive retailer is R67.

Coming soon
03
Ingredient Deep-Dive

Why your skin type matters more than star ratings

A 4.8-star moisturiser for dry skin is often useless — or actively bad — for oily, acne-prone skin. Here's why aggregate reviews fail you.

Coming soon
04
SA Retail

K-Beauty in South Africa: what's actually available and where

Secret Skin, Glow Theory, Skinbeat, and Seoulful together stock 800+ K-Beauty products locally. We mapped coverage and price competitiveness.

Coming soon
05
Ingredient Deep-Dive

How to read an INCI list (without a chemistry degree)

Ingredients list in descending concentration — but only above 1%. We break down what this means for your shopping decisions.

Coming soon